StrongHer Lifts

Sarah Meyer coaches lifters online, nationwide. We ran Meta ads built only from her own footage, with no stock photos and no AI faces, and moved the budget to whatever was winning. Her squat PR reel brought in 117 of the 128 leads at $2.47 each. Over two months, $859.72 in ads produced 128 leads. What didn't work: a women-only, Instagram-only test cost $33 a lead, so we went back to broad. Her site's tracking pixel was never reliably live, so we can't report sales from the ads.